About Us


About Us

Welcome To Winner Subaru

Having served the Smyrna, Dover areas for many years now, our team at Winner Subaru has developed a true connection with the communities we serve. Our goal is not simply to earn new customers. We want to earn partners and friends, people that we'll truly enjoy working with.

Selling is an afterthought to us. What's important is your satisfaction. After all, searching for and buying a new car has the potential to be a nerve-wracking process. But through our many initiatives, we hope to make it as easy and fun as possible.


What Separates Us

  • Pick-up and delivery available for Service
  • Free car wash with every service
  • Tax free on service and parts and accessories
  • We offer Winner loyalty discount for our repeat customers

What We Can Offer You

Winner Subaru is a family business, operating under strong family principles. Our core tenets include:

  • Teamwork
  • Generosity
  • Respect

There are many ways we strive to embody these principles. Here are a few examples.

Choice And Accessibility

When you begin looking for your next vehicle, you should have things your way. That means you should have as many options available as possible.

We truly pride ourselves on the extent of our inventory, which includes all the latest and greatest new Subaru models, as well as a wide selection of used vehicles. Our used stock includes several certified pre-owned vehicles that have been refurbished and are covered under factory warranties.

To keep things fresh, we're constantly featuring new vehicle specials. Keep an eye on our inventory to see if we've slashed the price of your preferred model. We also offer vehicle incentives, including a robust military incentive, which offers service members anywhere from $1,300 to $3,300 off a new car purchase.

Car Financing You Can Trust

We understand that it can be difficult to confide in a stranger about your financial situation. However, we don't want to be a stranger to you. When it comes to this process, we're in it together, and our financiers will do everything in their power to help.

If you're a credit-challenged customer, don't worry about approvals. When our team has your back, this is by no means an insurmountable hurdle. On the contrary, our finance team has special experience with subprime loans. Feel free to come talk to them anytime.

Thorough Auto Service In Dover DE

Repairs are stressful. And finding a knowledgeable mechanic can be, too. However, you can count on the fact that the service team at Winner Subaru is comprised of only the most knowledgeable and experienced technicians.

Perhaps you're in need of routine maintenance, or maybe you require a far more comprehensive job. In either case, your car will not only be repaired thoroughly, but we'll also have it back to you promptly.

In addition to bodywork and maintenance, our service center also installs vehicle upgrades. Buy certified Subaru parts directly from us, and we'll have them installed as soon as possible.

Proven Track Record

As your local Subaru dealer in Delaware, we don't view our dealership as just business. We're as much a member of the Smyrna, Dover communities as any of our customers. You're our neighbors, and we aim to treat you as such by offering a rewarding and convenient automotive experience.

Your satisfaction is our priority. Want to see the evidence? Visit our customer review page and see for yourself.