The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Winner Subaru dedicated locally to the Love Promise?

Our Love Promise reaches out to children in need of school supplies by having a stuff the Subaru Event at Winner Subaru, Dover, DE. We also partner with the Kent County SPCA with an event to collect donations for homeless animals at the shelter. This year we are a major sponsor of Delawarre State Parks for their programs and the environment.

Kent County SPCA, DE.
Delaware State Parks
Capital School District, Dover
Child INC
Kent County Hospital
 Subaru Love Promise Heart

Love Promise Stories from Winner Subaru

Subaru and Winner Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Winner Subaru Pet Event  –  first state a

Winner Subaru partnered with First State Animal Center for a pet adoption on October 24th, 2020. It was a wonderful event and the community came to support the Animal Center by adopting 3 of the 4 dogs that attended the event. We enjoyed giving back to the animal shelter and provided them with Subaru toys and treats to take back to the shelter for the other fur babies!

Winner Subaru Supports our millitary.  –  Sean L

For the month of September, Winner Subaru hosted a donation drive to support our Military and the USO in Dover. We here at Winner would like to thank our customers and staff for all the generous donations received. We were pleased to raise $5,200 dollars, as well as supplies for all of the brave men, woman and families of our Military.

Winner Subaru host a blood drive.  –  Sean L

Winner Subaru hosted a community blood drive with the Red Cross on September 22nd, 2020. This was the first of many blood drives that Winner will be hosting. The event had a great turn out from both the community and our staff. We, here at Winner Subaru, would like to thank all that attended, as well as the Red Cross for allowing us to be apart of this life saving event.

Winner Subaru Donation to Child INC.  –  Sean L

During the Share The Love Event, Winner Subaru partnered with Child Inc. That partnership allowed us to pick them as our local charity, and during that time we asked our customers to help us raise money for their programs. With that help, we raised a little over $9,000 dollars. We want to thank Child Inc again for the partnership, as well as look forward to doing it again this year.

Noah's Birthday Parade.  –  Noah T

On May 17th Winner Subaru participated in another very special birthday event. For most of us adults we understand the gravity of the recent global pandemic, however, for young children, they only know their world is different but they don't understand why. They've been stuck home, haven't seen their friends, they're sports teams, or close family. They've been banned from playgrounds and trips to the zoo or the movies, or theme parks. Little Noah turned 4 in March, just a few weeks after his sisters 1st birthday party. She got a big party filled with family and friends. Noah's party however, scheduled for the first weekend in April, was postponed. The world shut down just a week before, just after his family was getting him hype for his party. His party never came. He was patient, but kept asking to see family and friends that he sorely he missed. He asked his mom "When is my donut party" as he picked as his theme this year. Mom grew tired of responding "I don't know buddy". So with the recent small "drive by birthday parties", Noah's parents had heard about, they decided to reach out to the local Subaru community that they were a part of. From there the Subaru group reached out to further local car clubs, including: jeeps, truck, classics, tuners, motorcycles, american muscle, and emergency vehicles. They even reaching some local news outlets. Winner agreed to give Noah "his own" WRX for the day to take a ride in and sit next to in his grandparents front yard as the epic parade ensued. He was giddy when Sean, the gm of Winner Subaru, handed the keys to him to ride in "his car" off the lot. The event was a huge success with hundreds of much loved vehicles attending. And even though Noah had to return "his" car to Winner, he still talks about that awesome ride on Rt. 9 his Dad took him on in that WRX. Happy Birthday Noah the Subie kid!

Brett's 30th Subaru Birthday  –  BRETT M

The last week of January 2020, we were trying to find a way to make our sons 30th birthday as special as he is. Brett, our adult son with Down Syndrome, is obsessed with cars: specifically Subaru’s. Unfortunately, Brett will never be able to drive. Surrounding him with his favorite vehicle was our way of getting as close as possible to making his dreams come true. What started as a few people we know with Subaru’s took off over Facebook and by word of mouth. Imagine our surprise when the entire Winner Subaru team (including Wendell the Winner bear) showed up with their own vehicles to help us celebrate. And that’s not all, they brought gifts AND offered to take Brett for a spin in their cars! This was a very emotional experience for Brett, as he not only got to see his favorite cars, but got to go for a RIDE in them too. Now, months later, Brett still has not forgotten the kindness and love shown to him by the Subaru community. He still proudly displays his poster (which Wendell so graciously signed for him) AND sleeps with his very own stuffed Wendell bear. We are so honored to have been included in the love the Subaru family has to share. We cannot thank you enough!-The McDonald Family

Brett's Subaru Birthday Meet  –  Brett M

On Feburary 16th, Winner Subaru attended a car meet organized but the local Subaru and car communities. The family of a great guy named Brett, with Down Syndrome, wanted to throw him a surprise 30th birthday he'd never forget with a Subaru meet where Brett could enjoy the fast cars and even take part in some ride alongs. Delaware Subaru club and several other local car groups caught wind and the turn out was better than expected. So much so that the location had to be changed to accommodate the amount of vehicles. Winner brought a Subaru Motorsports inspired WRX for Brett to take a ride in and brought some gifts including a Subaru Rally RC car, and Subaru Motorsports gear. We even had a surprise visit from our dealership mascot, Wendell the Winner Bear. All in all it was a great experience. Happy tears were shed and many appreciative hugs and handshakes were shared from Brett and his family. Happy Birthday, Brett!

Appreciation for Local Therapy Dogs  –  Mary S

For the second year Sean and the Winner Subaru team went above and beyond in supporting the annual Volunteer Appreciation Picnic for the Delmarva Region of National Capital Therapy Dogs, Inc. held in November of this year. NCTD is a nonprofit, all-volunteer organization that provides animal therapy to people in health facilities, shelters, schools, and libraries, throughout Maryland, DC, Virginia, and Delaware, and have been recognized as one of the top animal-assisted therapy organizations in the country. The Delmarva Region of National Capital Therapy Dogs has 78 therapy animal handlers that visit 13 different facilities and festivals throughout the Delmarva Peninsula. We wanted to give our teams a chance to come together for fun, games, good food and to unwind. With 2,400 volunteer hours logged by 45 teams in 2018 throughout Delmarva – they deserve to relax! Once again Winner Subaru gave us plush Subaru squeaky cars – which are always an enormous hit – and a wide selection of Bark toys and pet supplies for our ‘Wag Bags’. For the prize table they included a collapsible toy bin that we filled with one of everything they donated. The generosity of the Winner Subaru team once again helped us give our therapy dog teams a well-deserved day of fun, and we thank them from the bottom of our hearts and fuzzy paws!

Book Donations to North Dover Elementary School.  –  Sean L

For our second year we have partnered with North Dover Elementary, and donated books from the Subaru Loves To Learn Event. This year we got luck enough to be there as a class was in the Library and got to see the excited faces of the future. We want to say thank you to Principal Benson and Mrs. Louder for taking the time to accept the books.

Helping Children in Our Community  –  Sean L

Giving back to the community is a foundational aspect of the Hynansky's approach to life. Michael and his wife believe that they owe it to the community to support various causes supportive of their overall mission. Their foundation, The Michael and Ericka Hynansky Family Foundation, limits its focus to supporting institutions that primarily or indirectly help children by increasing their access to healthcare, promoting a safe and positive environment for growth and for protecting them from abuse. In 2017, they donated $1,000,000 to Nemours Hospital For Children the benefit Cerebral Palsy research. Michael's cousin, Nicholas, died at the age of 14 from CP complications and he has committed to help where he can to further CP research and help children and families effected by CP. In 2019 Michael donated an additional $500,000 to further this cause and establish an endowment for the Nemours CP Chair, Michael Shrader, MD.

Winner Subaru shows their support to the Military.  –  Sean L

On August 10th, Winner Subaru showed their support to the men and women who serve and have served our country. We were invited to show our support at the Miles For Military event, which was open to the public this year, at Dover International Speedway in Dover. We were honored to shake hands with veterans and active duty personnel while we handed out Subaru gear and hosted a raffle for other Subaru items. We also want to thank one of our own employees, Russel, who donates his free time teaching wounded soldiers how to fly fish. His booth supporting was located next to ours, and we are proud of the work he does within the organization. We at Winner Subaru want to say "thank you for your service" to all the men and women who have chosen to serve our nation.

Winner Subaru Blanket donation.  –  Sean L

Winner Subaru has been partnered with the Leukemia & Lymphoma Society for several years, during those years we have collected messages of hope written by Winner Subaru Customers. With these messages Winner Subaru has also donated blankets for cancer patients at Bay Health Medical Center in Dover Delaware. These patients receive blankets while they are there for treatments. Winner Subaru is honored to help bring comfort to patients battling cancer, and will continue to help with the Leukemia & Lymphoma Society for years to come.

Great Success of our Share the Love Event  –  Charles C

Winner Subaru of Dover is proud to announce that with the assistance of our fabulous customers, we were able to raise over $6,400 for Child, Inc. of Delaware for 2019. This contribution allows us to continue to assist in the development of our children in the great state of Delaware. Thanks to all that contributed and as always, thanks for being a "Winner" customer.

Winner Subaru Pet Halloween Party & Adoption  –  Sean L

We want to thank Tri-State Animal Shelter for coming out to our first of many Halloween party. They also bought pets to be adopted as well as costumes for them, we had a great time and a great turn out. We can’t wait for next years and improve on an awesome event for Subaru’s Love Pets event.

Appreciation for Local Therapy Dogs  –  Mary S

In early September I walked into Winner Subaru and spoke with Sean, the manager. I was chairing a committee that was planning an October volunteer appreciation picnic for the Delmarva Region of National Capital Therapy Dogs, Inc. and we were asking local businesses for donations for the Wag Bags we were assembling or for game/door prizes. NCTD is a nonprofit, all-volunteer organization that provides animal therapy to people in health facilities, shelters, schools, and libraries, throughout Maryland, DC, Virginia, and Delaware, and have been recognized as one of the top animal-assisted therapy organizations in the country. The Delmarva Region of National Capital Therapy Dogs has 78 therapy animal handlers that visit 13 different facilities and festivals throughout the Delmarva Peninsula. We wanted to give our teams a chance to come together for fun, games, good food and to unwind. With 2,600 volunteer hours logged by 45 teams in 2017 throughout Delmarva - not only do the handlers deserve some fun, but our fuzzy partners earned a chance to let their fur down! Sean enthusiastically agreed to contribute. I asked for something small like bone shaped keychains, or Subaru waste bag holders. Sean and the Winner Subaru team went above and beyond our expectations! Unbeknownst to me, October is Subaru Loves Pets month. Winner Subaru gave us 40 Subaru Loves Pets bandanas, 40 plush squeaky Subaru toy cars, and a prize basket with a beautiful ceramic Subaru Water bowl, toys and pet supplies!! Weeks after the picnic, and I am still receiving emails from members expressing their dog's joy over the contents of the Wag Bags and how much they love the plush cars! The Winner Subaru team helped us in giving our therapy dog teams, who give so much of themselves to the community, a day of fun and relaxation. I don't think that words can express our gratitude for their generosity, yet we thank them from the bottom of our hearts and fuzzy paws!

Subaru Loves Learning  –  Assistant P

Thank you to Winner Subaru of Dover for sponsoring a book drive benefitting North Dover. We are super excited for our kiddos to get their hands on some new books and we appreciate Mr. Larry & our community partners at Subaru for making this happen.

Winner Subaru Partners with LLS  –  Vienna P

Winner Subaru is a third-year participant in the Subaru Loves to Care initiative. During this time, the dealership partners with Leukemia & Lymphoma Society to deliver patient care items to a local hospital. The dealership has a relationship with Bayhealth Hospital and was thrilled to be able to partner with the health center again this year. The delivery of patient care items took place in June and included 60 blankets, 20 craft kits, and about 20 care cards. The Sales Manager of the dealership and another employee were present for the delivery, as well as several hospital staff and LLS employees. The hospital staff was extremely grateful for all of the donated items and couldn't thank Subaru and LLS enough, stating that patients and their families absolutely love the comfort of a warm blanket, reading messages of hope from those in the community and enjoying some downtime with the kid's craft kit. The Leukemia & Lymphoma Society is thankful to have the opportunity to work with those at Winner Subaru as well as the hospital staff at Bayhealth. LLS looks forward to working with the great staff at Winner Subaru for years to come!

Winner Subaru Partners with LLS  –  Julia S

Winner Subaru is a second-year participant in the Subaru Loves to Care initiative with LLS, and partnered again with Bayhealth Medical Center this year for the program. The delivery of patient care items took place on Tuesday, July 18th. New management at Winner Subaru, along with several administrative and nursing staff from Bayhealth, were present for the delivery of patient care items, which included 50 blankets for cancer patients. Long-time LLS volunteer and multiple myeloma survivor, Mike Herman, joined us for the delivery to express gratitude to Winner Subaru and Bayhealth for participating in programs like these that show support for cancer patients as they battle their disease. We are excited for new partnerships with both Winner Subaru and Bayhealth!

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Dover High School in Capital School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

First State Animal Shelter and SPCA  –  Kevin U

Winner Subaru in Dover, Delaware hosted the First State Animal Shelter and SPCA 2nd Annual Open House at the dealership on December 6, 2014. This was the second consecutive year since Winner Automotive Group took ownership of the dealership. From 11a.m. to 2p.m we had numerous things going on to support the First State Animal Shelter and SPCA. WDSD radio station did live broadcasting during the event. For the month preceding the event we collected donations of cat/dog food, toys, chew bones, litter, paper towels, towels, wash cloths, and Dawn dish soap to "Stuff the Subaru". We advertised the event on the local radio station (WDSD). Also, on Winner Subaru Facebook page. We had flyers distributed throughout the community. The First State Animal Shelter and SPCA did press releases to the local newspapers. They also had information at the local SPCA and on their Facebook page. The Mayor of Dover attended the event. In addition, were Board Members of the First State Animal Shelter and SPCA to answer questions. The local SPCA staff and volunteers brought cats and dogs for adoption. Three dogs were adopted at the event. They had Free Microchip coupons for visitors stopping in. There were information tables, holiday bake tables and free dog treats. Winner Subaru provided snacks and refreshments for all of the guests. To top it all off was Santa Claus to take photos with everyone and their pets.