What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Winner Subaru dedicated locally to the Love Promise?

Our Love Promise reaches out to children in need of school supplies by having a stuff the Subaru Event at Winner Subaru, Dover, DE. We also partner with the Kent County SPCA with an event to collect donations for homeless animals at the shelter. This year we are a major sponsor of Delawarre State Parks for their programs and the environment.

Kent County SPCA, DE.
Delaware State Parks
Capital School District, Dover

 Subaru Love Promise Heart

Love Promise Stories from Winner Subaru

Winner Subaru Pet Halloween Party & Adoption  –  Sean L

Winner Subaru Pet Halloween Party & Adoption

We want to thank Tri-State Animal Shelter for coming out to our first of many Halloween party. They also bought pets to be adopted as well as costumes for them, we had a great time and a great turn out. We can’t wait for next years and improve on an awesome event for Subaru’s Love Pets event.

Appreciation for Local Therapy Dogs  –  Mary S

Appreciation for Local Therapy Dogs

In early September I walked into Winner Subaru and spoke with Sean, the manager. I was chairing a committee that was planning an October volunteer appreciation picnic for the Delmarva Region of National Capital Therapy Dogs, Inc. and we were asking local businesses for donations for the Wag Bags we were assembling or for game/door prizes. NCTD is a nonprofit, all-volunteer organization that provides animal therapy to people in health facilities, shelters, schools, and libraries, throughout Maryland, DC, Virginia, and Delaware, and have been recognized as one of the top animal-assisted therapy organizations in the country. The Delmarva Region of National Capital Therapy Dogs has 78 therapy animal handlers that visit 13 different facilities and festivals throughout the Delmarva Peninsula. We wanted to give our teams a chance to come together for fun, games, good food and to unwind. With 2,600 volunteer hours logged by 45 teams in 2017 throughout Delmarva - not only do the handlers deserve some fun, but our fuzzy partners earned a chance to let their fur down! Sean enthusiastically agreed to contribute. I asked for something small like bone shaped keychains, or Subaru waste bag holders. Sean and the Winner Subaru team went above and beyond our expectations! Unbeknownst to me, October is Subaru Loves Pets month. Winner Subaru gave us 40 Subaru Loves Pets bandanas, 40 plush squeaky Subaru toy cars, and a prize basket with a beautiful ceramic Subaru Water bowl, toys and pet supplies!! Weeks after the picnic, and I am still receiving emails from members expressing their dog's joy over the contents of the Wag Bags and how much they love the plush cars! The Winner Subaru team helped us in giving our therapy dog teams, who give so much of themselves to the community, a day of fun and relaxation. I don't think that words can express our gratitude for their generosity, yet we thank them from the bottom of our hearts and fuzzy paws!

Subaru Loves Learning  –  Assistant P

Subaru Loves Learning

Thank you to Winner Subaru of Dover for sponsoring a book drive benefitting North Dover. We are super excited for our kiddos to get their hands on some new books and we appreciate Mr. Larry & our community partners at Subaru for making this happen.

Winner Subaru Partners with LLS  –  Vienna P

Winner Subaru Partners with LLS

Winner Subaru is a third-year participant in the Subaru Loves to Care initiative. During this time, the dealership partners with Leukemia & Lymphoma Society to deliver patient care items to a local hospital. The dealership has a relationship with Bayhealth Hospital and was thrilled to be able to partner with the health center again this year. The delivery of patient care items took place in June and included 60 blankets, 20 craft kits, and about 20 care cards. The Sales Manager of the dealership and another employee were present for the delivery, as well as several hospital staff and LLS employees. The hospital staff was extremely grateful for all of the donated items and couldn't thank Subaru and LLS enough, stating that patients and their families absolutely love the comfort of a warm blanket, reading messages of hope from those in the community and enjoying some downtime with the kid's craft kit. The Leukemia & Lymphoma Society is thankful to have the opportunity to work with those at Winner Subaru as well as the hospital staff at Bayhealth. LLS looks forward to working with the great staff at Winner Subaru for years to come!

Winner Subaru Partners with LLS  –  Julia S

Winner Subaru Partners with LLS

Winner Subaru is a second-year participant in the Subaru Loves to Care initiative with LLS, and partnered again with Bayhealth Medical Center this year for the program. The delivery of patient care items took place on Tuesday, July 18th. New management at Winner Subaru, along with several administrative and nursing staff from Bayhealth, were present for the delivery of patient care items, which included 50 blankets for cancer patients. Long-time LLS volunteer and multiple myeloma survivor, Mike Herman, joined us for the delivery to express gratitude to Winner Subaru and Bayhealth for participating in programs like these that show support for cancer patients as they battle their disease. We are excited for new partnerships with both Winner Subaru and Bayhealth!

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Dover High School in Capital School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

April 1-30, 2015 - E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

First State Animal Shelter and SPCA  –  Kevin U

First State Animal Shelter and SPCA

Winner Subaru in Dover, Delaware hosted the First State Animal Shelter and SPCA 2nd Annual Open House at the dealership on December 6, 2014. This was the second consecutive year since Winner Automotive Group took ownership of the dealership. From 11a.m. to 2p.m we had numerous things going on to support the First State Animal Shelter and SPCA. WDSD radio station did live broadcasting during the event. For the month preceding the event we collected donations of cat/dog food, toys, chew bones, litter, paper towels, towels, wash cloths, and Dawn dish soap to "Stuff the Subaru". We advertised the event on the local radio station (WDSD). Also, on Winner Subaru Facebook page. We had flyers distributed throughout the community. The First State Animal Shelter and SPCA did press releases to the local newspapers. They also had information at the local SPCA and on their Facebook page. The Mayor of Dover attended the event. In addition, were Board Members of the First State Animal Shelter and SPCA to answer questions. The local SPCA staff and volunteers brought cats and dogs for adoption. Three dogs were adopted at the event. They had Free Microchip coupons for visitors stopping in. There were information tables, holiday bake tables and free dog treats. Winner Subaru provided snacks and refreshments for all of the guests. To top it all off was Santa Claus to take photos with everyone and their pets.

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